XR WebApp

The Challenge

Augmented reality has massive potential for brand experiences, product visualization, and interactive marketing—but traditional AR requires users to download apps, creating massive friction that kills engagement. Most users abandon experiences when they hit an app store download prompt. Brands needed AR that works instantly, without installation barriers, while remaining fully customizable to their specific use cases.

The Solution

Built a fully customizable WebAR platform that delivers augmented reality experiences directly through mobile browsers—no app download required. Users scan a QR code or tap a link, and AR content launches instantly in their browser. The platform supports multiple use cases: fashion try-ons (Camo Collection), art exhibitions (Museum Night Paris), product visualization, and branded AR campaigns. Each deployment is white-labeled and tailored to the client’s brand identity and functional requirements.

Technical Approach

Leveraged WebXR and 8th Wall to create browser-based AR experiences that work across iOS and Android without native apps. Built a flexible framework that allows rapid customization—brands can configure 3D models, tracking behavior, UI elements, and interaction patterns through a modular system. Optimized for performance to ensure smooth AR experiences even on mid-range mobile devices. Integrated analytics to track engagement and user behavior.

The Impact

The XR WebApp platform dramatically lowered the barrier to AR adoption for brands, turning what was previously a complex, expensive, app-based endeavor into a lightweight, accessible marketing channel. Clients reported significantly higher engagement rates compared to traditional AR campaigns, as the friction-free experience kept users from dropping off. The platform proved AR could be practical, scalable, and conversion-focused—not just a tech demo.