Sanofi

Julia Against COPD

AI elder influencer breaking the silence around chronic diseases that patients won't discuss

AI Creative Video & Animation

The Challenge

Chronic Obstructive Pulmonary Disease (COPD) is a silent epidemic affecting millions of adults. Yet patients rarely share their stories publicly, creating a content vacuum for pharmaceutical companies working to raise awareness. How do you start a conversation when real voices remain quiet?

The Solution

We created Julia—an AI elder influencer designed to talk about the problems no one wants to discuss. As a digital spokesperson for COPD awareness, Julia shares authentic narratives about living with chronic respiratory disease, encouraging patients to seek medical help for this often-ignored condition.

Why An Elder AI Influencer

Traditional influencer marketing targets youth. But COPD predominantly affects older adults—a demographic underrepresented in digital health campaigns. Julia speaks directly to this audience with age-appropriate messaging, dignity, and relatability that stock footage and actors cannot replicate at scale.

The Impact

The experiment proved successful internally at Sanofi, validating the approach of using AI influencers for sensitive health communications. While the campaign awaits public launch, Julia demonstrates how synthetic characters can address real-world health challenges—creating the patient stories that don’t yet exist, to inspire those who need them most.

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