École Multimédia

HKRS

Location-based AR hacker game where crews compete for territorial control through GPS-driven gameplay

Brand Identity Digital Product Gaming Video & Animation

The Challenge

For this École Multimédia project, the brief was to design a location-based mobile game that transforms real-world urban environments into competitive playgrounds. The game needed to blend ARG (alternate reality game) mechanics with strategic team gameplay, creating compelling reasons for players to explore their city while competing against rival crews.

The Solution

Developed HKRS, a location-based hacker game where players form crews and compete for territorial control by “hacking” real-world locations via GPS. Players navigate their city, claiming zones, defending territory, and launching attacks on opposing crews. The cyberpunk aesthetic and hacker narrative create a compelling context for location-based mechanics, turning mundane urban navigation into strategic warfare.

Creative Approach

Designed a dark, neon-infused cyberpunk visual identity that makes players feel like underground hackers taking over the city’s digital infrastructure. The UI mimics terminal interfaces and hacking tools, reinforcing the narrative while keeping gameplay information clear and accessible. Location-based mechanics are framed as “network nodes” and “access points,” making GPS gameplay feel thematically integrated rather than tacked on.

The Impact

The project demonstrated a strong understanding of location-based game design principles and the ability to create cohesive brand identities that support gameplay mechanics. HKRS showcased technical proficiency with GPS integration, real-time multiplayer systems, and UI/UX design for mobile gaming—proving the ability to design complex interactive systems with compelling visual and narrative frameworks.

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