Camo Collection AR
Hidden QR codes in streetwear that unlock augmented reality experiences
The Challenge
How do you make a t-shirt more than just fabric? We wanted to create wearable technology that surprises and engages—without requiring an app download.
The Solution
We embedded invisible QR codes directly into the camouflage pattern of our streetwear collection.
When scanned, they launch a progressive web app that displays interactive 3D elements in augmented reality—no app store required. Point your camera at the design, and watch the artwork come alive with animated visuals, floating 3D objects, and interactive elements that respond to touch.
Technical Approach
The system uses WebXR technology, making it accessible to anyone with a browser.
The QR codes are designed to blend seamlessly into the garment’s aesthetic while remaining scannable. Each piece can trigger unique content—from animated logos to full 3D scenes.
Why It Matters
This technology bridges physical and digital ownership. For brands, it transforms every product into a portal for storytelling, exclusive content, or community engagement. For collectors, it adds a layer of discovery and value that traditional merchandise cannot match.